Helixx Foods
Project Description
This project was focused on launching a conversion-driven, SEO-ready eCommerce platform for a premium Cream of Rice product line, targeting national consumers across Canada and the U.S.
Our role was to build a robust digital foundation that enabled the brand to scale online while maintaining tight control over user experience, analytics, and marketing performance. The result is a clean, responsive online store with optimized layouts, strong local and national SEO signals, and performance insights built in from day one.
In addition to creating steady growth in site traffic, this laid out the groundwork to monitor what marketing efforts had the greatest ROI and which had the least. Over the course of just a few months this had a substantial impact in sorting strong ad campaigns from weak ones, and has played a significant role in their continued success.
From the packaging their food ships in, to the look and feel of the website, our experts helped this brand position to be a market dominator in Canada
Carefully crafted website and product pages, as well as a dynamic affiliate system, made this project one of the most innovative companies in it’s space!
Implemented key design requests from the client to create a look that represented their brand in the way they envisioned. This included a variety of items such as installing plugins, adding site banners, tweaking the logo design, and even contrast and button placement optimizations.
We executed a round of foundational backlinks through high-trust brand directories, nutrition niche citations, and retail listings. This helped seed early SEO authority and indexing strength.
With Helixx Foods moving to become a national retailer of Cream of Rice, following the strategy implemented by ePresto eCommerce, we helped facilitate the dynamic “Order on Amazon” button for all products as of January 2025