Jerry’s Faves
Project Description
Location: Kelowna, BC
Industry: Rubs & Seasoning
Overview:
Jerry’s Faves came onboard wanting to make a splash in their market. They sought a strong online ranking that would put them above all local competitors and even create a national presence. Pursuing this in a manner that was authentic and representative of their brand was a top priority. Also important to them was making the changes necessary on the website to have it perform smoothly and increase conversion with their online store.
What We Delivered:
High Organic Ranking:
We built out a framework of backlinks to significantly bolster the website’s authority and increased the keywords they were ranking for from 8 to 104 (as of Jan 2026). This resulted in their site rapidly jumping in organic results on Google as well as other search engines. We also implemented Generative Engine Optimization to have their product listed and recommended by AI. Try searching for local rubs seasoning or cocktail rimmers and see how well Jerry’s now ranks for yourself!Large Increase in Site Traffic:
Our efforts in optimizing the site content for SEO, building it’s authority and competitor analysis-based target keyword campaign resulted in an increase of site traffic that was greater than 300%!Optimized Site for Performance and Conversion:
Through open communication with the client and implementing a number of changes to improve the user browsing experience and in particular their buying experience, we were able to achieve a significant increase in sales through the online store.Ongoing Strategy Implementation:
We continue to work with Jerry’s Faves to ensure that online performance continues to grow and that the website analytics are matching the client’s vision in terms of conversion and drawing attention to the right items.
Branding, UI/UX Design
Branding, UI/UX Design
Branding, UI/UX Design
We added alt text to images, rewrote content to improve keyword rankings, built out a framework of 1st and 2nd tier backlinks, as well as made changes to improve website speed and performance, which all helped improve SEO results.
A strong GMB (Google My Business) profile is vital for improving online visibility. In addition to updating and improving Jerry’s Faves GMB, we set up their Google Analytics and Search Console for further insight and results. Now they have a profile that stands out strongly against their competitors.
An in-depth competitor analysis as well as ongoing analysis of the store’s performance, where attention is going during the browsing experience, and promo engagement allowed us to curate a number of changes that facilitated a significant increase in online sales.
Before coming on with us, the mobile performance stood to gain a lot from focus and care. Being the now dominant platform for online product browsing, the improvements we made were essential in improving the user experience of Jerry’s Faves clientele. The improved performance also further benefited their organic ranking as this is a highly tracked and prioritized feature for all major search engines.