No Plan B Fitness
Project Description
This project was focused around increasing site traffic, building an integrated online store, and increasing their ranking on Google.
Our aim was set to build NPB Fitness a website that strongly reflected their brand, had a clear call to action when it came to what they were offering and how you could buy it, and make it easier to find on the worl’s largest search engine. The feedback from the client was that we delivered on all three fronts!
We applied our tried-and-true approach for increasing keyword rankings for NPB Fitness. We also optimized the site so that it loaded faster, had improved backlinks, and removed several items that were red flags for search engines. This gave us the desired results.
We got to work to create a online that wasn’t just easy to navigate and had a clear call to action, but was fully integrated into the site so that clients were no longer taken to a separate page with different navigational links.
We redesigned the home page to better reflect the branding and image that the client was seeking. This saw improvements in site engagement as well as click-through to other pages.
We set to work to improve the website’s standing with Google, removing content that was hurting its performance, and implementing a series of tweaks that steadily allowed it to climb to the front page of results for two of the four highest priority keywords.