Perk HR
Project Description
This project was delivered through our strategic partner agency, Wedu Media, and focused on creating a sleek and elegant website that would attract local Okanagan attention.
We worked on improving PerkHR’s standing with Google through high keyword rankings, improving natural traffic on their website via backlinks, and improving time spent on the website and pages navigated through engaging design implementation.
It was important to PerkHR to increase local traffic from the Okanagan Valley, and so through targeted ads and a series of changes to the wording on the website we were able to see this exact result.
We worked closely with PerkHR to gain a thorough understanding of which keywords best described the business and aligned with their target demographic. We then got to work on improving the ranking for those words with tremendous results that bumped most of them into the top three!
Through a series of strategic design changes and close tracking of performance analytics, we were able to significantly improve the engagement and click-throughs from traffic brought to the main page.
We executed a round of foundational backlinks through high-trust brand directories, nutrition niche citations, and retail listings. This helped seed early SEO authority and indexing strength.