Stevenson Mechanical
Category
Website Design + SEO + GEO + Social Media
Year
Start 2026
Role
Design & Marketing
Website
Project Description
Location: Vernon, BC
Industry: Plumbing & HVAC
Overview:
Stevenson Mechanical came onboard after a previously bad experience with SEO where they were paying a large amount for a small return. After an in-depth review with them we developed an approach that we knew would deliver them far more bang for their budget. We created a new structure for their website that was optimized not just for SEO for also AI through GEO. We implemented a strategy to make them far more discoverable to the communities they service. Finally we took on their social media so that we could pursue some other high ROI marketing avenues and it was one less thing for them to worry about. They are a relatively new client and we’ve already seen a strong growth in online presence and discoverability through AI.
SEO, GEO, Social Media
Branding, UI/UX Design
WordPress
We created a new site structure and rewrote copy for improved SEO. We completed in-depth keyword research on their competitors, identified vital keyword gaps, and have drastically improved both the quantity and quality of keywords Stevenson is now ranking for. We’ve improved the site load time as well as a number of other technical issues which has also resulted in an improved organic ranking.
There were a number of GMB improvements needing to be made for Stevenson Mechanical. Our completed work so far has been focused on improving their Google reviews rating, and taking the necessary steps to run local and refined Google Ad campaigns.
We layered schema through site pages and rewrote copy to make the site easier to comb and be read by AI. We also listed Stevenson Mechanical in key directories that would increase how often it would be combed by generative engines. We then focused on building site authority so AI would recognize it as a trusted source, through improving core web vitals, a better internal linking system and high-ranking backlinks.
We created Tik Tok and Instagram handles for Stevenson Mechanical (they unfortunately had lost access to their previous IG account). We then created a series of ads and posts optimized for engagement and scheduled regular client meetings to ensure that it aligned with their vision and brand imaging.
We restructured their site with a wheel-and-spoke design that would create a stronger foundation to build off of in terms of SEO, GEO and targeting local communities. We fixed broken links, added alt text, removed outdated plugins and cleaned up a number of outstanding issues that were creating longer load times.